I’m Joanna, and I’m the creator of Ashka, the designer brand inspired by minimalism and new retro trends. The clothes included in each collection are based on my own experiences with wearing pieces not traditionally considered ‘feminine’. But what is femininity? Every woman can define it on her own. Choosing a style that we prefer to underline our strengths is the biggest blessing in today’s fashion, I believe.

Sustainability is also what I’m passionate about, so every part of the Ashka line is crafted with precision, using environment-friendly materials. Besides giving Earth a deserved break, these fabrics are comfortable to wear, even in hot summer weather. I’m quite sure you will love Ashka clothes with all your heart, especially if responsible fashion is something you deeply care about.